HEARTS OF LIBERTY
Privacy Policy
Last Updated: March 27, 2026
At Hearts of Liberty, your privacy matters to us. This Privacy Policy explains what personal information we collect, how we use it, and your choices regarding your information when you visit our store or make a purchase.
Our store is powered by Shopify. By using our website, you acknowledge that both Hearts of Liberty and Shopify may collect and process certain information as described below.
SECTION 1 – INFORMATION WE COLLECT
When you visit or make a purchase from Hearts of Liberty, we may collect the following types of information:
1.1 Information You Provide
• Name and contact information (email address, phone number, billing and shipping address)
• Payment information (credit card numbers, billing details) — processed securely through Shopify's payment system; Hearts of Liberty does not store your full payment card details
• Account login credentials, if you create an account
• Any communications you send us (e.g., customer service inquiries or product reviews)
1.2 Information Collected Automatically
When you browse our store, we and our service providers (including Shopify) may automatically collect:
• Device and browser information (browser type, operating system, device identifiers)
• IP address and approximate geographic location
• Pages visited, time spent on pages, links clicked, and referring URLs
• Cookies and similar tracking technologies (see Section 5 – Cookies below)
SECTION 2 – HOW WE USE YOUR INFORMATION
We use the information we collect to:
• Process and fulfill your orders, including sending order confirmations and shipping updates
• Communicate with you about your purchases or respond to customer service requests
• Prevent fraud and ensure the security of our store
• Comply with legal obligations
• Send you marketing emails — but only if you have opted in (see Section 3 below)
• Improve and maintain our website and Services
SECTION 3 – EMAIL MARKETING
We only send marketing emails to customers who have explicitly opted in to receive them. You may opt in by:
• Checking the subscription box at checkout
• Signing up through a newsletter or promotional form on our website
You can unsubscribe from marketing emails at any time by clicking the 'Unsubscribe' link in any marketing email we send, or by contacting us directly. Please note that even if you unsubscribe from marketing emails, we may still send you transactional emails related to your orders (e.g., order confirmations and shipping updates).
SECTION 4 – SHARING YOUR INFORMATION
We do not sell your personal information. We may share your information with trusted third parties only as necessary to provide our Services, including:
• Shopify – our e-commerce platform provider, which processes orders and hosts our store
• Payment processors – to securely handle payment transactions
• Shipping carriers – to deliver your orders
• Email marketing service providers – only if you have opted in to marketing communications
• Analytics providers – to help us understand how visitors use our site
All third parties we work with are required to handle your information in a manner consistent with applicable privacy laws. We may also disclose your information if required by law or to protect the rights, safety, or property of Hearts of Liberty or others.
SECTION 5 – COOKIES
Our store uses cookies and similar technologies to enhance your browsing experience, remember preferences, and analyze site traffic. These may include:
• Essential cookies – required for the store to function (e.g., your shopping cart)
• Analytics cookies – help us understand how visitors use our site
• Marketing cookies – only used if you have opted in to marketing
You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our store. For more information about how Shopify uses cookies, please visit Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.
SECTION 6 – DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, maintain your account, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records are typically retained for a minimum of seven (7) years for tax and accounting purposes.
SECTION 7 – YOUR RIGHTS AND CHOICES
Depending on where you live, you may have the right to:
• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to certain exceptions)
• Opt out of marketing communications at any time
• Lodge a complaint with your local data protection authority
To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
SECTION 8 – CHILDREN'S PRIVACY
Our store is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete that information.
SECTION 9 – SECURITY
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Our store is hosted on Shopify, which maintains industry-standard security measures including SSL/TLS encryption for data transmission. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
SECTION 10 – CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated policy on this page with a new 'Last Updated' date. Your continued use of our store after any changes constitutes your acceptance of the updated Privacy Policy.
SECTION 11 – CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us at:
Hearts of Liberty
Support@heartsofliberty.com
(423) 445-7141